Back in 2011 Astrid Graf, the founder, had the idea of creating the very first online concept-store of Haute Fantasy jewellery. A great way to reconcile her love of jewellery and her interest in e-commerce!
It was in 2016 that the lab brand, Labelle Collections, was born! A godsend for Astrid Graf, already endowed with a fine jewellery expertise, who now offers her own brand by selecting bohemian and timeless jewellery. She travels the city in search of young creators and products handmade with love, all over France!