Here at Sass & Belle, we lovingly design all kinds of wonderful products at perfect prices for your pocket. We’re all about the joy of home sprucing and the love in gift-giving, adding a dash of happiness and a sprinkle of smiles to each and every one of our collections.
It all sparked in 1998 when our founder, Richard Stone, caught the retail bug.
Over a decade of designs later, our beloved Sass & Belle brand bloomed in 2009. With more and more collections being lovingly designed in-house and a flourish in our style and identity, there was a natural need for a new brand name that reflected our designer's dreams. The perfect fit, named after Richard's two eldest daughters, Saskia and Alma Belle, with the two little birds representing their fun and winsome nature.